Is your beautiful vacation rental in Blue Ridge, GA sitting vacant and collecting dust? Every day it remains vacant is a day you're losing money! With these vacation rental marketing strategies, you can generate more bookings.
Once your vacation rental business gains online visibility, you'll have no issue booking guests. Upgrade your vacation rental advertising strategy today!
1. Optimize Vacation Rental Listings
About 68% of online experiences begin with a search engine. If you want vacationers to find your vacation rental listings, optimize them for searches. Search engine optimization (SEO) could help your listings appear at the top of the first page.
Second-page results only generate 0.63% of clicks.
Optimize your listing on each vacation rental platform you're using. Appear on multiple platforms to generate more visibility. When optimizing your listings:
- Confirm the information is up-to-date
- Use eye-catching photos
- Write appealing descriptions
If you're using your own website, make sure it's fast, user-friendly, and mobile-friendly.
Claim and optimize your Google Business listing. This listing will take up prominent space on search engine pages.
Adjust Vacation Rental Rates
While upgrading your listings, check your vacation rental rates. Research other properties in Blue Ridge that are similar to yours. Check their amenities, features, and location.
Use the information you gather to set competitive rental rates. If your price is too high, you'll scare away guests. If it's too low, you won't attract the right audience.
Everyone loves a good deal. During the off-season, consider offering a special or discount to attract guests.
2. Use Social Media
Expand your reach by sharing photos of your rental property on social media. Make sure to use relevant hashtags to appear in front of guests.
Diversify the content you share on social media. Video content on social media generates 1,200% more shares than text and image content combined. Video content generates 80% of all internet traffic.
In fact, listings with videos receive 403% more queries than those without.
Adjust your social media strategy based on the platform you're using. Consider highlighting local events and activities to market the whole Blue Ridge experience.
Ask for Reviews
Once you begin attracting guests, ask vacationers to share their thoughts. Generating reviews can help you gain credibility. Future guests could feel more inclined to choose your rental.
Share your reviews on social media. Positive reviews can benefit your SEO strategy.
3. Hire a Property Manager
If you're struggling to use these vacation rental marketing strategies, ask for help. Hiring a property manager can save you time and money. They can manage your listings and market the property.
They can also screen guests to ensure you choose reliable vacationers.
Use These Vacation Rental Strategies
If people aren't finding your Blue Ridge vacation property online, you won't book stays! Start using these vacation rental strategies to gain more visibility. Keep adjusting your campaigns over time to generate better results.
Remember, you don't have to apply these tips alone. Working with a short-term property management company can save you time and money.
PMI North GA Mountains uses state-of-the-art technology to help property owners succeed. We can help you book more stays! Contact us today to improve your marketing strategy!
