Blue Ridge is continuously experiencing increases in hotel stays, including a 15% boost from 2021. The area greeted visitors from 49 states (all except Montana). How many stayed at your vacation rental property last year?
Without a strong property marketing strategy, you'll lose potential bookings. Not sure how to attract guests to your vacation rental? Read on for tips you can use to increase bookings and revenue!
Optimize Your Booking Website
An old, outdated, slow booking website will scare away potential guests. In fact, 55% of mobile website visitors will leave if a page takes over three seconds to load. Optimize your website to offer a better user experience.
Make sure your site is:
- Secure
- Mobile-friendly
- Optimized for search engines
- Fast
- User-friendly
Your booking website can act as the foundation for the rest of your property marketing strategy. Make it easy for travelers to book a stay.
Update the Vacation Property Listing
Update your listing on popular websites to generate more online visibility. These include Vrbo, Booking.com, and Airbnb.
Enhance your listing to make it more attractive to potential guests. Your vacation property listing should include:
- A compelling header
- Location-specific language
- A detailed description
- A list of amenities/unique features
- Pricing
- Photos and videos
- Contact information
Include a compelling call to action that urges travelers to stay! Direct people to your listing throughout the year. Adjust the language to mention seasonal packages or upcoming events in the area.
Reward Loyal Guests
Foster brand loyalty to generate repeat bookings. Brand loyalty can lead to word-of-mouth marketing and more revenue. One loyal customer is worth 10 one-time stays.
Create a loyalty program and offer guests exclusive benefits, including:
- Free upgrades
- Special discounts
- Access to exclusive events
- Gifts
Reward them for each guest they refer to your listing. Offering incentives can motivate guests to spread the word about your property.
Leverage Social Media
Use social media marketing to direct more travelers to your Blue Ridge vacation listing. Share engaging, eye-catching visuals to stand out online.
Give future guests a grand tour of the property. A video tour can help guests imagine their stay.
Request Property Management Services
Partner with a vacation rental management company. Their property management services can save you time and money. You can offer guests better experiences, which can lead to glowing reviews.
Generating positive reviews can encourage future guests to choose your listing over another. Share these reviews on social media to generate more bookings.
Choose a full-service property management company. A property manager can screen guests, market the listing, and communicate with travelers on your behalf. Leveraging these services will improve your guest satisfaction rates.
Attract Guests to Your Vacation Rental Property
Learning how to attract guests to your vacation rental property can help you remain competitive in today's market. Use these property marketing tips to stand out online. Make adjustments to your strategy over time to improve your ROI.
Don't tackle it all alone. Working with an experienced vacation property management company can ensure your success.
Our experts at PMI North GA Mountains have 20 years of industry experience. Leverage our state-of-the-art technology and award-winning strategies.
We can attract more people to your vacation property. Contact us today to request our property management services.
