The Blue Ridge area experienced another record-breaking year in tourism, attracting more visitors than ever before! If you own vacation properties in Blue Ridge, GA, this is your chance to generate more profit. Without a strategy in place, other vacation properties will attract more guests instead.
Use these tips to start optimizing your vacation rental occupancy rate. Discover the best strategies for increasing your earning potential today!
Set the Right Price
Research other vacation properties in Blue Ridge, GA to determine how to gain a competitive advantage. What are other properties offering that yours lacks? Consider making a few small upgrades to enhance the property value.
While gathering this research, pay attention to the price per night at each property. Set competitive prices to attract more guests.
If you need help, consult a vacation property management company. They'll complete a rental analysis to ensure you set the right price.
If the price is too high, you'll scare away potential guests. If it's too low, you won't maximize your profitability. Use dynamic pricing in accordance with the season and current tourism rates.
Optimize Rental Platforms
No one will book a stay at your vacation properties if your listings lack the information they need. Update your listings on multiple rental platforms. Your listings should include:
- High-quality photos
- Video or virtual tours
- A compelling headline
- Detailed descriptions
- A list of special features
- The amenities you offer
- A strong call to action
Your call to action will encourage people to book a stay. Don't forget to invest in professional real estate photography. High-quality photos or video tours will help your listing stand out.
Generate Positive Reviews
Try to offer guests the best possible experience during their stay. Enhancing the guest experiences you offer will lead to positive reviews. Generating positive reviews will attract more guests to your listing.
When businesses have 25 current reviews, they generate 108% more revenue than others. The majority of people trust peer recommendations when making buying decisions.
Once you start generating positive reviews, share them online. Consider creating guest testimonial videos for social media.
Attract More Guests Online
You can attract more guests to your online listing using digital marketing strategies. The best strategies include:
- Email marketing
- Social media marketing
- Video marketing
- Search engine optimization
- Paid advertising
- Content marketing
Save time and money by hiring a vacation property management company. They can create and monitor your campaigns.
Hire a Property Management Company
Look for a full-service property management company that specializes in vacation rentals. Their services should include:
- Property marketing
- Cleaning
- Maintenance and inspections
- Guest screening
- Booking coordination
Choose a company that uses the latest property management technology. Their resources will help you operate more efficiently.
Start Optimizing Your Vacation Rental Occupancy Rate
Optimizing your vacation rental occupancy rate can take time if you lack experience. Instead of choosing the DIY route, consider hiring a property management company. Leverage their experience and expertise to increase your profitability as a property owner.
PMI North GA Mountains has 20 years of industry experience. We'll use award-winning strategies and state-of-the-art technology to maximize your earning potential. Contact us today to attract more guests to your property!
